Hermes

Each text message tells a well-known story via emoji. Each story has one particular important feature whose name can be sounded out via emoji. Use the emoji bank at the end to convert these emoji into numbers:

StoryFeatureEmojiConversionSumLetter
Beauty and the BeastBelleBELLBELL = 77G
Star WarsDeath StarDEATH + STARDEATH = 11, STAR = 415O
GoldilocksGoldilocksGOLD + I + LOCK + SGOLD = 5, LOCK = 1419S
Super MarioPrincess PeachPRINCESS + PEACHPRINCESS = 2, PEACH = 1719S
Pandora's BoxPandoraPAN + DOOR + APAN = 1, DOOR = 89I
MacbethBanquoBANK + WOEBANK = 10, WOE = 616P

The answer is therefore GOSSIP.